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https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/44ef8f9d-699e-410f-95f8-93aa57fd411c/Five+Star+-+Selling-images-17.jpg Selling Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/e5ccad02-22a6-4617-a1de-b60da5734865/Five+Star+-+Selling-images-18.jpg Selling Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/9e8ef422-9b18-4e04-b538-d91faa1a13c1/Five+Star+-+Selling-images-19.jpg Selling Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/fa1a0daa-e60f-4326-979c-fd99e0788a63/Five+Star+-+Selling-images-20.jpg Selling Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/f9b09753-7cc2-453d-919f-02b1450a9d25/Five+Star+-+Selling-images-21.jpg Selling Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/322f6174-d065-49e0-9665-d53928ca47fa/Five+Star+-+Selling-images-22.jpg Selling Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/dc4697be-3b9a-487f-9b52-3970787c62e2/Chip_Laufer.jpg Selling Your Home - “You wouldn’t go to court without proper representation - you shouldn’t sell your home without it, either.” — Chip Laufer https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/37ae3442-b005-46a3-8afc-d1672a2fbf70/Understanding+Your+Home.jpg https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/4b3d785a-0dcf-4351-9fef-e1485f948858/GrandRapids_Downtown.jpg https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/38896a0a-c762-44ec-bee1-b3e796b939da/Chip_Laufer_Marketing.jpg https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/d9dd6561-3e50-44b1-9afe-879d5acd693e/Staging+For+Excellence.jpg Selling Your Home - Staging For Excellence On average, staged homes sell for 10% more than un staged ones. What and where to focus your time and resources in preparing your home can be daunting. I make it easy by advising you to clean, repair or update the areas that will bring you the best return. Discovering the best areas of your home to showcase maximizes your home’s worth. Even where to place fresh flowers or how your home smells will help make the sale. Comprehensive levels of staging are available, and I will advise you when I think it’s necessary. The goal is to show buyers your home’s potential so they can visualize themselves living there. By giving buyers a positive experience in your home we increase your chances for an offer. https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/ef6b6a93-bb5b-4004-96a6-b054d765e8c2/Screenshot_house_visual_presence.jpg Selling Your Home - Perfecting Your Visual Presence Professional Photography According to the National Association of Realtors, online photos are the number one feature home buyers rely on when searching for a property. With nearly 80% of buyers starting their search online, high-quality photos make all the difference. Poor or missing photos can cause potential buyers to skip your listing entirely. I work with professional photographers who know how to capture your home’s best angles and lighting. Strong visuals can translate directly into more showings and stronger offers. Yard Signs and Local Visibility Even in a digital-first market, yard signs remain a powerful selling tool. Many buyers still explore neighborhoods in person, looking for homes that catch their eye. Each sign is placed strategically and includes clear contact and viewing information. I determine the right number and placement of signs to maximize visibility and buyer engagement. Digital and Social Media Campaigns I stay current with the latest marketing tools, including videos, 3D tours, and drone photography. When appropriate, I design targeted social media campaigns that reach qualified buyers quickly. Your home is showcased on major listing platforms like Zillow, Realtor.com, and others. Custom digital campaigns are crafted to highlight your home’s strongest features and attract attention fast. Ongoing Marketing and Adaptability From day one, I work to give your home the widest exposure possible. Market activity is monitored closely to stay ahead of changing conditions. Strategies are adjusted as needed to maintain interest and momentum. My goal is simple: to keep your listing active, visible, and competitive until it’s sold. https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/59c31fe2-8bcb-4972-8d4c-fa4252b3b267/BuyVsRent.jpg Selling Your Home - Buying vs. Renting Owning your own home is a great accomplishment, but you have to be very cautious when making the decision to purchase property. Buying a home may be the biggest investment you will ever make, so you have to make sure that it's a worthy investment that you won't regret in years to come. Even if this isn't your first rodeo, it is still essential to know the right time and place for a home purchase. https://www.chiplauferproperties.com/buy daily 0.75 2025-11-13 https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/3f2fa4a3-43bf-457a-a63e-ef83068eceea/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_1.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/8e7fe5a0-0121-4704-998f-f4c015444125/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_2.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/af1e81fb-619d-4337-a8d4-05fabbbb9a17/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_3.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/4a54f3ad-aa75-4fbf-a583-63bc0f1f8100/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_4.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/d061861d-d23a-43b6-90ba-1bc20bce66f7/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_5.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/b1797009-45d3-44e1-a72c-c327355b5b4c/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_6.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/e12f3a90-94bd-4053-a962-c17270a84587/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_7.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/8b5fd2e9-4294-42bf-bfc1-9c2b20f3c4fb/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_8.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/903a7ff4-4550-4bb3-8b1c-50467db70926/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_9.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/aa5b0aa5-a235-45e3-b155-f123199e526d/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_10.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/bed2ff1f-3532-495d-a58b-a6a5c812ab0c/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_11.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/7f7ef079-e0ae-4e8f-a6d3-bfc85942276c/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_12.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/d06f3874-a4ec-4045-9b88-3f60ba09007a/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_13.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/1c0b3631-8a7d-49b7-bba0-63375ae273c1/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_14.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/1e253e5f-9005-4449-a064-d4f349a7f5bc/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_15.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/462657aa-24f0-4718-8ab0-572325b4c6a0/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_16.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/8c8e44d9-b67f-4ee5-9dbd-5527c7cd6d78/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_17.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/2701e186-4a35-4da8-8b5c-bc7270bc7031/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_18.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/afc72890-af64-43e0-bab7-c6d2b584b8ed/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_19.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/53710b27-1b3e-442b-9eb9-51f36065a4f6/1762384935096-4ea455b1-94fb-4f61-a72c-6eea6ef8ad7a_20.jpg Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/256d5312-84d2-47d5-bc14-9b7cf142bcbf/Winter-39.jpg Buying Your Home - “Relationships and trust are paramount. We’ll work on tirelessly to make sure you get the home you deserve.” — Chip Laufer, Associate Broker https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/f0d4f837-ceaa-48d5-912e-649b564ae4eb/buy-page-graphic.png Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/1654091529639-NRAGLAMEMU6AKZU3NDLU/unsplash-image-jJnZg7vBfMs.jpg Buying Your Home - Mortgage Loans With so many loan types available, it can be a daunting task to find the loan that’s right for you. Speaking with an experienced professional will help you narrow down the possibilities. Here are a few popular loan types and financing options. 15-30 YEAR FIXED 30 year fixed rate loans are the most popular home loans because of the predictability and low risk. You pay the same amount every month for x number of years until the home is paid off. ARM Adjustable Rate Mortgage or ARM offers low interest rates for the beginning of your loan (5-10 years). Typically, your rates rise higher than a fixed rate loan. This is the perfect choice for those who will pay off their loan quickly. FHA With a Federal Housing Administration loan or FHA, you can secure a mortgage with as little as a 3.5% down payment as opposed to the 20% usually required by most other loan options. CONVENTIONAL If you have good credit and at least a 5-20% down payment available, you can qualify for this non-government, private loan. Mortgage insurance is not required if you have a 20% down payment. DOWN PAYMENT ASSISTANCE Did you know the state of Michigan offers a down payment assistance program as well as many other organizations? We can assist you in finding out what you may qualify for. https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/d9dd6561-3e50-44b1-9afe-879d5acd693e/Staging+For+Excellence.jpg Buying Your Home - Home Loan Process Before the home loan process can begin, you’ll need to select a lender that you would like to work with. Having a great lender is imperative to a successful and pleasant home buying experience. Once you’ve selected a lender, these are the next steps of the process: 1. MEET WITH A MORTGAGE LENDER 2. ORDER CREDIT CHECK 3. COLLECT PERSONAL DOCUMENTS 4. ORDER APPRAISAL 5. LOAN IS UNDERWRITTEN 6. LOAN IS APPROVED/ LOAN CLEARED TO CLOSE 7. FUNDS DEPOSITED https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/198d7150-8272-456e-a3f4-558ff1894da8/HomeInspection.webp Buying Your Home - Home Inspection Inspections are meant to educate you on the property you are about to buy. We will want to discuss any critical issues that have a significant financial impact or that effect the safety of the property. 1. RESEARCH & SCHEDULE INSPECTOR 2. ATTEND INSPECTION 3. REVIEW REPORT 4. MOVE FORWARD OR NEGOTIATE WITH SELLERS AND THEIR REALTOR https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/84da31a4-823b-439a-84b3-e70ded3fdee1/Screen+Shot+2022-05-23+at+9.50.02+AM.png Buying Your Home - Making an Offer! Congratulations! You’re ready to make an offer. We will work together to craft the best offer possible and then follow these steps to come to an agreement with the seller. 1. DETERMINE TERMS 2. PRESENT TO SELLER 3. NEGOTIATE 4. ACCEPT OR DECLINE https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/9a714474-48d6-4be5-a722-34ef551b62e3/OfferAccepted.png Buying Your Home https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/dc2913b9-4422-4f44-b38e-923e46db6831/Screen+Shot+2022-06-01+at+9.19.24+AM.png Buying Your Home - Moving Checklist Moving can be hectic. You’re trying to move your entire life from one property to another. Forgetting a task during the process is bound to happen. Use this helpful checklist to give yourself peace of mind. If you’re using a moving service, don’t skimp on the research. Choose a mover that’s licensed, insured and trustworthy. Submit your change of address form at the post office or submit online at moversguide.usps.com. Inform any subscription services you have of your new ad- dress. Transfer utilities, cable and internet. Notify your financial institution of your move. Register to vote. Update your driver’s license. Register your vehicle if moving to a new state. Transfer medical documents to your new healthcare provider. Transfer prescriptions to your new pharmacy. Transfer your insurance policies. Register your kids at their new school or update your address with their current one. Consider changing the locks to your home. You have no idea how many people may have copies of your home’s keys. https://images.squarespace-cdn.com/content/v1/622b43c68635533f131c14b3/c6c7dd38-9ef9-4457-9cbc-2aa5890f48aa/BuyingVsRenting.jpg Buying Your Home - Buying vs. Renting Owning your own home is a great accomplishment, but you have to be very cautious when making the decision to purchase property. Buying a home may be the biggest investment you will ever make, so you have to make sure that it's a worthy investment that you won't regret in years to come. 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