From pricing to closing, I make the process simple, transparent, and stress-free.
Selling Your Home
“You wouldn’t go to court without proper representation - you shouldn’t sell your home without it, either.”
— Chip Laufer
Understanding Your Home!
Understanding your home is not just about taking a walk through. I want to get a feel for your home, the way it flows and where the sunlight floods in. My goal is to translate this understanding of your home to the online house hunters! In fact, 97% of home buyers will see the inside of your home online before seeing it in person.
Confidential listing consultation. No obligations
Selling Your Home
Real estate transactions can be complicated, confusing, and stressful. At Chip Laufer Properties, my goal is to make that experience different and memorable in a good way.
Here’s what sets my approach apart:
Experience and dedication: I’m committed to making every client’s experience a positive one.
Client-focused process: I take time to understand what clients like and dislike about the real estate process and work to make each step smoother.
Personalized solutions: Every client’s needs are different, so I tailor strategies to fit each situation.
Seamless transactions: I use my experience and knowledge to make every sale as smooth and stress-free as possible.
My philosophy:
Building personal relationships with clients is at the core of my work. A solid foundation of trust and understanding leads to better results.
I focus on providing the most personal service possible and handle each need that comes up along the way.
I stay involved through every step to answer questions and resolve any issues that arise.
My focus:
People are the focus of my business. Whether you’re selling your home for the best price or buying the home of your dreams, that success matters to me.
I’m dedicated to helping clients navigate the real estate process with honesty and care.
Buying or selling a home is one of life’s biggest investments, and I work hard to make sure it’s handled the right way.
What I Do For You
Discovery & Research
Before listing your home, I take time to understand every factor that can affect its value and market potential.
Study comparable properties
Location analysis
Review area amenities
Examine neighborhood statistics
Evaluate current market climate
Conduct an in-depth market analysis
Marketing Your Home
Once the research is complete, I create a customized plan to present your home in the best light and attract qualified buyers.
Develop pricing strategy
Coordinate staging, preparation, and photos
Manage professional photography and advertising
Schedule and oversee showings with timely follow-up
Transaction Management
From offers to closing, I handle each detail carefully to keep your transaction on track and stress-free.
Negotiate and analyze offers
Prepare a detailed net sheet
Coordinate inspections and appraisals
Manage title orders
Schedule and oversee closing
Marketing That Works
Network with Other Agents
Tap into a strong network of real estate professionals across Michigan and beyond
Promote your home through Multiple Listing Services (MLS)
Use referral and relocation connections to reach qualified buyers
Maximize your home’s exposure across trusted agent networks
Promote Directly to Prospective Buyers
Feature listings on major real estate sites like Zillow, Realtor.com, and others
Share properties across targeted social media platforms
Create and mail professional postcards to reach local buyers
Host open houses and private showings based on market data and buyer trends
Customize marketing activities to match each property’s unique strengths
Constant Contact
Keep you informed about marketing progress and buyer feedback
Provide updates on showings, online performance, and market activity
Maintain clear communication before making any marketing adjustments
Ensure you always know what’s happening and what comes next
Staging For Excellence
On average, staged homes sell for 10% more than un staged ones. What and where to focus your time and resources in preparing your home can be daunting. I make it easy by advising you to clean, repair or update the areas that will bring you the best return. Discovering the best areas of your home to showcase maximizes your home’s worth. Even where to place fresh flowers or how your home smells will help make the sale.
Comprehensive levels of staging are available, and I will advise you when I think it’s necessary. The goal is to show buyers your home’s potential so they can visualize themselves living there. By giving buyers a positive experience in your home we increase your chances for an offer.
Perfecting Your Visual Presence
Professional Photography
According to the National Association of Realtors, online photos are the number one feature home buyers rely on when searching for a property.
With nearly 80% of buyers starting their search online, high-quality photos make all the difference.
Poor or missing photos can cause potential buyers to skip your listing entirely.
I work with professional photographers who know how to capture your home’s best angles and lighting.
Strong visuals can translate directly into more showings and stronger offers.
Yard Signs and Local Visibility
Even in a digital-first market, yard signs remain a powerful selling tool.
Many buyers still explore neighborhoods in person, looking for homes that catch their eye.
Each sign is placed strategically and includes clear contact and viewing information.
I determine the right number and placement of signs to maximize visibility and buyer engagement.
Digital and Social Media Campaigns
I stay current with the latest marketing tools, including videos, 3D tours, and drone photography.
When appropriate, I design targeted social media campaigns that reach qualified buyers quickly.
Your home is showcased on major listing platforms like Zillow, Realtor.com, and others.
Custom digital campaigns are crafted to highlight your home’s strongest features and attract attention fast.
Ongoing Marketing and Adaptability
From day one, I work to give your home the widest exposure possible.
Market activity is monitored closely to stay ahead of changing conditions.
Strategies are adjusted as needed to maintain interest and momentum.
My goal is simple: to keep your listing active, visible, and competitive until it’s sold.
Buying vs. Renting
Owning your own home is a great accomplishment, but you have to be very cautious when making the decision to purchase property. Buying a home may be the biggest investment you will ever make, so you have to make sure that it's a worthy investment that you won't regret in years to come. Even if this isn't your first rodeo, it is still essential to know the right time and place for a home purchase.